Kicks

HOKA & Reformation Reveal New Running Shoes for Women

The HOKA x Reformation Mach 6 LS drops in three unique colorways.

Michael Ehrlich

The HOKA x Reformation Mach 6 LS.
The HOKA x Reformation Mach 6 LS. / HOKA

Global running shoe powerhouse HOKA is expanding their footprint into the lifestyle space via a new collaboration with sustainable women's clothing brand Reformation. The new limited edition drop includes three new colorways of the Mach 6, built to balance performance and fashion.

Launching with a tongue in cheek digital campaign - starring Joanna Rohrbac, the viral sensation and founder of Prancercise - HOKA's Reformation Mach 6 is available in unique Syrah/Savvy Red, Eggnog/Shortbread and Flint Grey/Rainy Day designs.

According to HOKA, this collaboration merges ultra-soft suede with touchable textiles like crochet cotton and pops of canvas, this up-tempo trainer delivers a snappy ride that’ll take consumers from street to studio in seconds.​

“What’s fun about this collab is that our brands are so different from one another - there’s an interesting tension and blend of strengths we each bring to the table,” Reformation’s chief innovation officer, Alison Melville told Observer.

“The goal was to take the comfort and athletic performance HOKA is known and trusted for and bring it life through a true fashion lens.”

HOKA x Reformation
HOKA x Reformation / HOKA

HOKA previously collaborated with bohemian lifestyle and fashion brand Free People on a footwear collection featuring the Clifton 8, 9, L and Kawana 2 shoes.

The HOKA x Reformation collection is available now for $160 at TheReformation.com, HOKA.com and in select Reformation and Nordstrom locations.

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Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

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