Reebok is Celebrating Shaq’s Most Dominant Era

Los Angeles Lakers legend Shaquille O'Neal's Reebok sneakers have dropped in an "MVP" colorway.
Reebok is Celebrating Shaq’s Most Dominant Era
Reebok is Celebrating Shaq’s Most Dominant Era /
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It does not matter how much time passes; fans of the Los Angeles Lakers will never stop reminiscing about their teams of the early 2000s. Not only were those Lake Show squads the last NBA team to three-peat but they were led by the most dominant player ever.

For more than three seasons, the league had no answer for Shaquille O'Neal. The Lakers center won the 2000 NBA MVP Award as well as three consecutive. Finals MVP trophies. That era of dominance is being celebrated by Reebok as part of a new sneaker colorway.

Reebok Shaq Attaq "MVP"

Side view of Shaquille O'Neal's black and white Reebok sneakers.
A detailed look at Shaquille O'Neal's Reebok sneakers / Reebok

The Reebok Shaq Attaq was released in the "MVP" colorway on Friday, November 3. Athletes and fans can purchase the iconic hoop shoes for $180 in adult sizes on the Reebok website and in select retail stores.

Featuring Reebok’s iconic Pump custom-fit technology, a premium black and white upper, L.A. purple accents, and metallic trophy gold detailing, Shaq Attaq “MVP” celebrates the big man’s most dominant era.

Last month, O'Neal grabbed headlines when he was announced as the new President of Reebok Basketball. We spoke with the Lakers legend in an interview about his plans for dominating the sneaker industry. Stay locked into FanNationKicks.com for all your footwear news.

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Pat Benson
PAT BENSON

Pat Benson covers the sneaker industry for Kicks On Sports Illustrated. Previously, he has reported on the NBA, authored "Kobe Bryant's Sneaker History (1996-2020)," and interviewed some of the biggest names in the sports world. You can email him at 1989patbenson@gmail.com.