Kicks

Shoes Banned by the NBA Drop Metallic 24K Capsule Collection

Banned by the NBA, the Load ‘N Launch technology drops in a bright gold collection.

Michael Ehrlich

The APL Metallic 24K Collection.
The APL Metallic 24K Collection. / Athletic Propulsion Labs

Following up on their recent collaboration with five-time Olympic medalist gymnast Nastia Liukin, Athletic Propulsion Labs (APL) has now launched a new collection that is fit for any gold medal winner. The Metallic 24K Capsule Collection features four of the luxury footwear brand's bestselling silhouettes in a bright gold colorway, including the TechLoom Pro, APL SUPERFUTURE, TechLoom Breeze, and the TechLoom Phantom.

APL's revolutionary Load ‘N Launch® technology - increasing your vertical leap up to 3.5 inches - that was banned by the NBA, is featured in the collection's APL SUPERFUTURE basketball shoe.

The bestselling APL TechLoom Phantom running shoe features a technically intricate grid pattern designed to move with your feet while providing a comfortable, sock-like fit.

Over two years in the making and APL’s lightest running shoe ever at 6.8 oz., the TechLoom Breeze running shoe features a seamless, high elastic stretch rebound TechLoom upper that moves with your feet and an internal speed lacing system and exposed eyelets which hold your foot securely in place to allow a full range of motion.

Finally, the iconic APL TechLoom Pro is the brand's classic running shoe that is a one piece woven upper that features innovative performance textiles creates a truly intriguing visual of different knit patterns, color palettes, levels of depth, and intricacy not seen in other footwear.

The APL 24K Capsule Collection retails between $160 - $300 and is available exclusively now at www.AthleticPropulsionLabs.com and APL’s Flagship Store Experience at The Grove in Los Angeles and at 75 Prince St in New York City.

Further Reading: Stephen Curry's 12th Under Armour sneaker enjoys limelight at the Olympics.

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Michael Ehrlich

MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

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