The NFL & Kith Team Up For New Season

Ronnie Fieg's Kith is helping elevate NFL fandom with new apparel collections.
The NFL & Kith Team Up For New Season
The NFL & Kith Team Up For New Season /
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In celebration of the upcoming 2023 NFL season, Kith has partnered with the National Football League to create two custom collections of elevated apparel, accessories, and lifestyle goods—just in time for the new season's kickoff.

Kith for the NFL 2023

This extensive offering includes satin bomber jackets, vintage graphic tees, caps, and a limited-edition football that fuses the NFL’s quintessential team logos & artwork with Kith’s signature silhouettes. 

The satin bomber jackets, crafted of premium satin nylon fabric and executed in vibrant colorways, feature an all-over Kith Monogram design and are adorned with classic team-specific logos. Finishes include a quilted interior, ribbing details throughout, and signature Kith-branded snap closures. 

The brand's standard fit, 230GSM cotton silhouette highlights an array of NFL-inspired graphics and has undergone an extensive vintage wash process, giving each piece a “lived-in” treatment.

For the custom headwear offering, Kith reprised its partnership with ‘47 to create an array of versatile caps. Each hitch snapback silhouette is designed with Kith for NFL co-branding & corresponding team logo embroidery—crafted from a variety of premium fabrications inclusive of nylon-polyester, corduroy, and cotton twill.

Kith and the NFL also partnered with Wilson to design an authentic, custom football that showcases an all-over Kith monogram design and an all-new Kith for the NFL co-branded logo. This special model is handcrafted at Wilson’s football factory in Ada, Ohio, and constructed with Wilson’s genuine leather sourced from the Horween Leather Company. Kith for the NFL is available now at select Kith shops, 11 a.m. EST on Kith.com, 11 a.m. CET on EU.Kith.com, and the Kith App.

Victor Crus models New York Giants apparel.
Victor Cruz models Kith apparel / Kith

Kith for the NFL: Giants Collection

To honor its home team, Kith & the NFL developed a bespoke New York Giants collection of custom, retro-inspired apparel, accessories, and lifestyle goods. This assortment of redesigned Giants artwork executed in Kith’s suite of signature silhouettes includes jackets, hoodies, quarter-zips, crewnecks, vintage tees, jerseys, and more. 

Premium fabrications in heavier iterations are utilized across the offering—from Italian Nappa leather and Manteco wool to chunky cotton yarn and sherpa. The palette is rooted in Giants foundational colors—red, white, blue, and grey.

Standouts in the collection include the Giants Leather Jacket, Wool Collared Coaches Jacket, Nylon Padded Jacket, and Kith for the NFL: Giants Mitchell & Ness Jersey. The Giants Leather Jacket, crafted from Italian Nappa leather, is satin-lined and features a color-blocked design adorned with special appliqué embroidered Kith for New York Giants logo. 

Tiki Barber models New York Giants apparel.
Tiki Barber models Kith apparel / Kith

The Wool Collared Coaches Jacket, constructed with Italian Manteco double-face wool, showcases co-branded embroidered stitching & patch artwork—inclusive of “Big Blue” and “New York to the World” lettering and more. 

The Nylon Padded Jacket, a nostalgia-inducing retro-inspired design, highlights bold color-blocking and is crafted from a lightweight vintage-washed nylon fabrication. The Kith for the NFL: Giants Mitchell & Ness Jerseys, featuring legendary Giants players, are vintage-inspired yet showcase modern design touches through the Kith lens.

Accessories include a collaborative offering of headwear and a special Giants helmet. For the headwear offering, Kith reprised its partnership with ‘47 to create a hitch snapback and fitted cap—both crafted from a wool-polyester blend. 

Jason Sehorn models New York Giants apparel.
Jason Sehorn models Kith apparel / Kith

Each cap is embellished with Kith for Giants embroidery artwork on the front and side panels. Kith & the New York Giants also partnered with Riddell to design a collaborative Giants helmet—a collectible Speed Replica, using official NFL paint, that displays a custom co-branded logo.

Ahead of the collection’s global launch, Kith will host a special traveling pop-up around three New York City boroughs from September 7-9. The pop-up will visit iconic New York culinary institutions, where attendees will have an early opportunity to shop the assortment. Location details will be released closer to the event. Kith for the New York Giants releases on Sunday, September 10th, at all Kith shops, 11 a.m. EST on Kith.com, 11 a.m. CET on EU.Kith.com & the Kith App.

Darren Waller models New York Giants apparel.
Darren Waller models Kith apparel / Kith

Published
Pat Benson
PAT BENSON

Pat Benson covers the sneaker industry for Sports Illustrated's FanNation. Previously, he has reported on the NBA, authored "Kobe Bryant's Sneaker History (1996-2020)," and interviewed some of the biggest names in the sports world. You can email him at 1989patbenson@gmail.com.