The Rock Reveals The Meaning Of The Cryptic Word On Every Bottle Of His Teremana Tequila Brand

Go ahead and add another $500 million to The Rock's portfolio.

Dariel Figueroa | Nov 8, 2024

Nigel Cook/News-Journal / USA TODAY NETWORK

Somedays you feel like you're winning. You're doing well at work. Co-workers are engaged and riveted by your small talk. You finished a project before the due date and your boss is incredibly happy. She even laughed at your jokes.

Then, you see a news blurb about The Rock's new tequila, another business venture that will nab him hundreds of millions of dollars. It's at this painfully existential moment you realize you are just a grain of sand--Dwayne "The Rock" Johnson is the entire beach.

While taking a break from whipping around Cody Rhodes, The Rock founded a new tequila brand, Teremana. The cinema powerhouse, pro wrestler, and TKO board member sat down with LADbible to discuss it.

Cheers to our founder @therock on his birthday🎉🥃 Raise a glass and Share the Mana below with a birthday message to DJ ⤵️ #TeremanaTequila #DosDeMana pic.twitter.com/rBdgkpXmVc
— Teremana Tequila (@Teremana) May 2, 2024

“I really wanted to create a legacy brand that was around well after I'm gone, but it was around for my family.”
- Dwayne "The Rock" Johnson

"Legacy" and "family" are two words Johnson leans on to describe Teremana. A strange word, TIJASI, is scrawled on the bottom of each bottle of Teremana. What is TIJASI?

“This is the first two letters of my daughter’s first names, Tiana, Jasmine, and Simone,” Johnson told LADbible. Simone is, of course, NXT general manager Ava.

Elsewhere in the interview, The Final Boss remained tight-lipped on his next WWE mini-run, but said this:

“Any opportunity I can to go back and not only make appearances but help to expand the company, whether domestically or globally, I always go back. And it's also part of my obligation that I happily do.”
- Dwayne "The Rock" Johnson

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Published Nov 8, 2024

DARIEL FIGUEROA

Dariel Figueroa joined On SI and The Takedown in 2024. He previously served as senior features writer at Uproxx, and has written for Heavy, Fansided, and Paste. Figueroa graduated with a double bachelor’s from Rowan University in journalism and multimedia production, respectively. You can follow him on X (fmr. Twitter) @figgyflow.