Vince McMahon Launching New Entertainment Company With Former WWE Executives

He will not go softly into the night, apparently.
Handout Photo-Imagn Images

Vince McMahon is not throwing in the towel just yet. The former WWE chairman is in the beginning stages of creating a new entertainment company, according to a PWInsider report that broke Tuesday afternoon (October 29).

Despite his ongoing legal issues, McMahon's new venture is being described as an "entertainment hub company" and will reportedly focus on producing film and TV projects in the realms of fiction and non-fiction.

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According to PWInsider's report, several ex-WWE employees, including Brad Blum, have already offered their services to Vinnie Mac's film and TV business. Blum was WWE's Chief Operating Officer under McMahon and stayed on board with the company after McMahon's second ousting earlier this year. This past May, Blum resigned after it was discovered that he was “Corporate Officer No. 2” in Janel Grant's lawsuit.

Kristen Prouty, a former WWE executive instrumental in ushering Logan Paul into the WWE family, is reportedly connected to the project. She was laid off in May following Endeavor's purchase of the global pro wrestling promotion.

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PWInsider's sources claim that McMahon will not pursue the formation of a new pro wrestling company nor anything competitive with WWE. The company is preparing for launch should McMahon get cleared of his charges, with a Los Angeles headquarters planned.

McMahon is no stranger to projects outside the pro wrestling sphere. In 1990, he created the World Bodybuilding Federation, an attempt at cornering the bodybuilding circuit the Weider brothers made famous with their IFBB organization's Mr. Olympia contest. The WBF shuttered amidst the cloud of McMahon's steroid trial.

In 2001, the WWE chairman joined forces with NBC magnate Dick Ebersol to create the XFL, an alternative to the NFL. With storied football analysts Jim Ross and Jerry Lawler on commentary, what could go wrong? Everything. The answer is everything. The XFL closed down the same year it debuted.

As for the film and TV space, McMahon has ventured there, too. He helped produce a number of WWE-branded feature films with superstars like John Cena, Kane, Randy Orton, The Rock, and Jon Moxley, although he was called Dean something and had hair.

If all goes according to McMahon's Mc-plans, will the entertainment world accept him back into their boardrooms?

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Dariel Figueroa
DARIEL FIGUEROA

Dariel Figueroa joined On SI and The Takedown in 2024. He previously served as senior features writer at Uproxx, and has written for Heavy, Fansided, and Paste. Figueroa graduated with a double bachelor’s from Rowan University in journalism and multimedia production, respectively. You can follow him on X (fmr. Twitter) @figgyflow.