WWE Files To Trademark Current AEW Star's Catchphrase

SI Wrestling Staff | Oct 1, 2024

WWE

On Monday, September 30th, WWE submitted an application for the trademark "YES YES YES" to the United States Patent & Trademark Office (USPTO).

The trademark filing is for the catchphrase made popular by former WWE superstar and now AEW Champion Bryan Danielson.

Back in July, Danielson had filed his own trademark application for the phrase, but was served with a legal letter from WWE and therefore withdrew his application.

MORE: Ethan Page Reveals Reasons For Leaving AEW

Full details of the applications and what they cover:

Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment

Clothing, namely, tops, shirts, jackets, sweatshirts, hoodies; outerwear, namely, coats; bottoms, pants, shorts, underwear, dresses, pajamas, lingerie, clothing ties, scarves, gloves, swimwear; Halloween and masquerade costumes; footwear, namely, shoes, sneakers, slippers, flip flops, boots; headwear, namely, hats, caps; wrist bands; bandanas; championship trophy belts

AEW World Champions Danielson is set to face AEW Continental Champion Kazuchika Okada in a title vs. title match on Wednesday, October 2.

MORE: Bryan Danielson on Kazuchika Okada: ‘He’s A Star’