WWE Partners with Logan Paul’s PRIME, Will Have Logo On Ring Mat

This is one of the most significant sponsorship deals in WWE history

Logan Paul and KSI’s PRIME has partnered with WWE, becoming the exclusive “Official Hydration Drink Partner” of WWE.

Courtesy WWE

A major part of the deal is that PRIME becomes the first partner to ever appear in the center of the WWE ring. The controversial beverage will now adorn the WWE canvas during Premium Live Events, including WrestleMania, with a PRIME logo branded on the ring mat.

Courtesy WWE

In addition to his role as PRIME co-founder, Paul is a star on the WWE roster–and currently the reigning United States champion.

“We’ve worked incredibly hard at PRIME to build a brand that disrupts the beverage industry, and it’s time to join forces with the global leader in sports entertainment,” said Paul in an official statement. “Thank you to everyone on both sides who have played an important role in bringing PRIME Hydration to the ring.”

Courtesy WWE

WWE Chief Content Officer Paul “Triple H” Levesque also commented on the partnership.

“What Logan and his team have built in a short time is phenomenal,” said Levesque. “We’re excited to help showcase PRIME Hydration across our biggest events.”

The partnership makes PRIME the first partner to activate across both TKO companies in both UFC and WWE.