Tiger Woods Unveils New 'Sun Day Red' Brand With TaylorMade

After 27 years with Nike, the 15-time major winner has a new relationship with TaylorMade which goes beyond clubs.

PACIFIC PALISADES, Calif. — Some 27 years removed from his “Hello, World” introduction to professional golf, Tiger Woods unveiled a new marketing brand on Monday night that leans heavily into his signature Sunday look.

Woods is collaborating with TaylorMade on a new brand called Sun Day Red.

The 15-time major winner parted ways with longtime endorser Nike at the end of last year, leading to this new relationship.

Tiger Woods announced his new Sun Day Red brand Monday alongside host Erin Andrews and TaylorMade CEO David Abeles :: Gabrielle Herzig/Sports Illustrated

Woods, 48, already plays TaylorMade clubs and now will wear apparel and shoes as part of this new brand. The tiger logo features 15 stripes, one for each of his major wins. 

"It’s the right time in my life," Woods said Monday at an unveiling party at Caruso’s Palisades Village. "It’s transitional. I’m not a kid any more. I want to have a brand I’m proud of going forward.”

It started with a passion. The passion of competing. Of competing against ourselves. The field. The course. Life. Out of that passion, @SunDayRed rises.
 
Start your journey with us: https://t.co/MOv7rk5dYT pic.twitter.com/3aQWBHhIci

— Tiger Woods (@TigerWoods) February 13, 2024

Years ago, Woods began a tradition that saw him wear red on Sundays, prompted by his mother, Kultida.

She believed red was his “power color” and Woods embraced that going back to his amateur golf days, rarely playing a Sunday competitive round in any other color. 

"Sunday red—it’s me," Woods said. "I’ve worn red on Sundays ... it’s just become synonymous with me. Sunday red."

Tiger Woods will wear the new threads this week at his Genesis Invitational at Riviera Country Club, in what will be his first official PGA Tour start since last year's Masters.