LIV Golf Lands Its First Global Sponsor on Eve of Season Opener in Mexico

The Saudi-backed league did not generate any revenue in its first year; new partner EasyPost is expected to be part of broadcasts on the CW Network.

PLAYA DEL CARMEN, Mexico — LIV Golf announced Wednesday its first global sponsorship, a deal with the shipping company EasyPost, whose business is global shipping logistics, e-commerce and software development.

The company will become the official shipping solutions partner for the LIV Golf League, which begins its second season on Friday at the Mayakoba Resort.

"We are thrilled to sponsor LIV Golf in 2023," said Sam Hancock, VP of Growth at EasyPost. "Their innovative approach to golf will bring the sport to a broader range of spectators, and that's something we are excited to get behind. We share the same mission, to modernize and innovate in our respective fields."

LIV Golf went through its beta invitational series season in 2022 without any significant sponsorship agreements and is looking to build that aspect as it pushes ahead with its franchise concept. The league is comprised of 48 players who are divided into 12 four-man teams with individual and team competitions.

Backed by the Public Investment Fund of Saudi Arabia, the league launched last year amid considerable controversy and disruption, signing several high-profile players including reigning British Open champion Cam Smith, Dustin Johnson, Phil Mickelson and Bryson DeChambeau.

What it wasn’t able to do was generate any revenue, clearly a point of emphasis in 2023, when there will be 14 tournaments.

EasyPost is expected to be part of the broadcasts on the CW Network, which will stream the first round of each tournament on its app while showcasing the league on over-the-air platforms across the country on weekends. The company will also be utilized in LIV Golf’s social content and on-course signage.

According to EasyPost’s website, the company is based in Lehi, Utah, was founded in 2012 and its multi-carrier shipping system is available in more than 200 countries.