LIV Golf to Offer In-Game Betting Via New Gambling Partnership

Simplebet will allow LIV viewers to gamble on events from start to finish, wagering on moments such as if a player's next tee shot will land in the fairway.

GULLANE, Scotland - LIV Golf announced Wednesday that it has entered into an agreement with a sports bettering partner called Simplebet, which was described as a leader in micro-betting products.

The collaboration will see Simplebet distribute the league’s real-time competition data to sports betting operators and media platforms globally, providing single-screen in-play wager technology complimented with low latency video streaming in the U.S. and other international markets.

“This is a transcendent moment for the sport and we are thrilled to serve as the Official Sports Betting Innovation Partner of LIV Golf,” said Simplebet CEO Chris Bevilacqua. “We’ve revolutionized the way audiences around the world connect with live sports by unlocking fan engagement opportunities and together with LIV Golf, we will create the new blueprint for how sports leagues can maximize their IP through innovative betting.”

According to the announcement, fans will be able to engage with the tournament from start to finish, wagering on moments such as if Brooks Koepka’s next tee shot will land in the fairway, if Cameron Smith will sink his next putt, or if Dustin Johnson will hit the green in regulation on a specific hole.

LIV Golf's next event is the LIV Golf Greenbrier, Aug.4-6, at The Old White course, the signature course at The Greenbrier, in West Virginia .