PXG Launches First Golf Ball After a Decade of Development

The golf equipment company known for making a splash in the industry is doing so yet again with the launch of their first ball, the PXG Xtreme Golf Ball.

PXG says the ball has been in the works for nearly 10 years, and the research and development process used to create it mirrors the unconventional methods they use to make clubs. When PXG CEO Bob Parsons founded the company in 2013, he promised to make the best golf products, cost and time constraints aside.

The brand—known for its bold advertising and disruptive product releases—stayed true to those roots when building their first golf ball.

“PXG is first and foremost a research and development company,” Parsons said. “Everything we do starts with a question: ‘Can we make a better product?’ For a long time, despite our best efforts, we weren’t sure if we could make a better golf ball. But we didn’t stop trying. Adding a new partner to expand our engineering capabilities and leveraging years of data and testing, we are pleased and proud to finally introduce a golf ball good enough to earn the PXG name.”

The exterior of the Xtreme ball features PXG’s signature logo. 

PXG

PXG eliminated the compromise between the look of a blade and the feel of a cavity-back iron with their first equipment release. According to PXG, their ball solves a similar age-old dilemma for consumers.

The PXG ball is meant to give players both added distance and control, rather than forcing them to choose which feature to prioritize in their ball selection process.

The ball is made from a three-piece construction with a 338 dimple pattern. The pattern is designed to maximize distance off the tee, while maintaining spin and trajectory from the fairway. The outermost layer is a soft urethane cover that enhances spin and grab on the greens.

An ionomer mantle layer lies beneath the cover, which helps players with speed and distance. Lastly, the core of the ball is polybutadiene, another material that is proven to have ball speed benefits. A glance at the golf ball’s interior will reveal a red, white and blue color pattern, in honor of PXG’s military background—Parsons is a former Marine Vietnam veteran.

The PXG ball also has an alignment aid with a unique look: It features a pair of perpendicular lines, the vertical line longer than the horizontal, to help players line up putts with ease.

The ball is available for purchase for $39.99 a dozen on PXG’s website, and will be offered on Amazon beginning in March.