Stephen Curry, Lewis Hamilton, Serena Williams Among Investors in Tiger and Rory's New Company

A roster of big-name investors are backing TMRW Sports, which will launch a tech-infused golf league in 2024.
Stephen Curry, Lewis Hamilton, Serena Williams Among Investors in Tiger and Rory's New Company
Stephen Curry, Lewis Hamilton, Serena Williams Among Investors in Tiger and Rory's New Company /

The company launched by Tiger Woods and Rory McIlroy in August that promises to bring a tech-infused golf league called TGL beginning in 2024 announced a lineup of big-name investors.

TMRW Sports said Wednesday that the likes of Stephen Curry, Lewis Hamilton, Alex Morgan, Andy Murray, Chris Paul, Shohei Ohtani, Tony Romo, Justin Timberlake and Serena Williams are part of a strategic investor group.

“Over the past year we’ve assembled a team of investors who will help deliver on the TMRW Sports’ mission to positively impact how sports are experienced in the future,’’ said Mike McCarley, the founder and CEO and a former Golf Channel executive. “And we’ve been intentional about diversity of expertise, thought and background and we mobilized this strategic group. ... Plus, many share a passion for golf that only adds more fuel to TGL, our first project in partnership with the PGA Tour."

Woods announced Hamilton's participation on Tuesday via his Twitter account.

The TGL portion of the business will showcase team matches from a custom-built venue in primetime on Monday nights, beginning in January 2024. Woods and McIlroy were the first two golfers to commit to the league’s inaugural season.

The idea is to have six teams of three PGA Tour players competing at a tech-infused venue that would likely have some sort of golf simulator as well as short-game area. All of it would take place in front of a live studio audience while also aired on TV.

The plan is to have 15 such matches through the early part of the year followed by semifinals and finals.

TMRW (pronounced tomorrow) will go beyond golf, the company said, with the idea of promoting and showcasing sports in different ways.


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Bob Harig
BOB HARIG

Bob Harig is a senior writer covering golf for Sports Illustrated. He has more than 25 years experience on the beat, including 15 at ESPN. Harig is a regular guest on Sirius XM PGA Tour Radio and has written two books, "DRIVE: The Lasting Legacy of Tiger Woods" and "Tiger and Phil: Golf's Most Fascinating Rivalry." He graduated from Indiana University where he earned an Evans Scholarship, named in honor of the great amateur golfer Charles (Chick) Evans Jr. Harig, a former president of the Golf Writers Association of America, lives in Clearwater, Fla.