A Trip to Frisco, Texas, Reveals What's Coming in Golf Fashion

The hot new home of the PGA of America hosted a wide variety of trendy brands at a recent buyers' gathering.

The 2023 PGA Buying and Education Summit made its debut last week at the new, state-of-the-art home of the PGA of America in Frisco, Texas. Located in the recently opened Omni Frisco hotel located on PGA’s campus, the exhibit space was sold out with more than 150 brands. The show gave attendees the opportunity to preview and source Spring 2024 apparel, accessories, equipment and technology.

In addition to the working and educational portions of the show, there is plenty more to do at PGA Frisco. It is quickly being referred to as a golfer’s paradise, thanks to vast facilities that include a par-3 short course, a lighted 2-acre putting course called "The Dance Floor," a Topgolf lounge, hitting bays, retail shops, dining destinations and more located in the PGA District area.

"The Dance Floor" putting course at PGA Frisco / Courtesy PGA of America

Some of the brand highlights from the show include:

Lululemon’s presence at its first golf show was very well-received by buyers. Its capsule collection of tops and bottoms for men and women come in easy-to-wear solid color combinations featuring popular slate blue paired with light gray and white. The outfits are accessorized with the very functional belt bag. lululemon.com

Boxto golf shoes, worn on the PGA Tour by Kurt Kitayama and Jim Furyk, showed off its classic Legacy Pro shoe with matching leather belts and message molded outsole that can be customized with a golf club’s name. boxtogolf.com

Janice Ferguson/SI

Dunning Golf showcased its U.S. Solheim Cup collection, which the team will be wearing in September’s event. Our favorite is the the athletic stretch vest in white with navy blue piping and red zipper. Wearing it over a navy polo with the American flag on the sleeve looks sharp with the logo. dunninggolf.com

Janice Ferguson/SI

27 Miles Malibu luxury cashmere knitwear collection caught the eye of many buyers with its versatile Travel Poncho that can be worn multiple ways. It makes an ideal tournament logo gift because one size fits all. 27milesmalibu.com

A. Putnam women’s apparel has a minimalist approach to golf lifestyle wear. Founder and designer Allison Putnam creates pieces to wear on the course as well as with a pair of jeans. A standout piece in the collection is the stylish-yet-functional anorak that is reversible, packable, has lots of pockets and removable hood. aputnam.com

Janice Ferguson/SI

Radmor Golf holds true to its mantra “Better for You, Better for the Planet” with new colors and fabrics but the same commitment to sustainability using natural, biodegradable solutions and recycled materials. The two collections per year are concise and designed to merchandise together as well as tie back to core colors. radmorgolf.com

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True Linkswear is coming out with a limited edition Lux Hybrid and Knit 3 shoe in December that will have its "dead golfer" image on the shoe’s saddle, with one heel sporting the script, “Married To Golf” and the other “Til Death Do Us Part.” True also had its event experience laser machine busy emblazoning shoes with cool graphics that can be customized. truelinkswear.com

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Stony Wilds is a proud Canadian-based company who makes clothes that resonate with golfers who seek exceptional quality and a connection to the allure of Canada’s rugged, untamed beauty. Its logo acts as a symbol for the love of nature by combining tree, mountain and bear silhouettes. stonywilds.com

Swing Control’s Spring/Summer 2024 collection includes performance tops and bottoms using its popular Cloud material that transition the pieces from golf to racquet and paddle sports. New Velocity tops and Airspun bottoms feature lightweight nylon that is moisture wicking and has UV protection. Also new is the modern ankle pant length with a 26-inch seam for a more flattering fit. swingcontrol.com

Holderness & Bourne continues its pattern for success by caring about details and being dogged over excellence in product and service that includes quality control by operating its own embroidery process. Look for H & B’s pique polyester polo shirt fabric that is high on performance features yet has a better hand feel. The subtle weave pattern the pique process creates is more airy and provides additional ventilation. holdernessandbourne.com

Levelwear had its Verve Athleisure collection on display made from premium fabric that provides stylish, all day comfort for women on-the-go. The Solstice full-zip hooded jacket is constructed using insulated fleece fabric in a cool looking engineered pattern. Levelwear offers a full range of active mid layers, polos, outerwear, bottoms and accessories for men, women and youth. levelwear.com

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BN3TH wants to be your underwear of choice when it comes to an active lifestyle. Breathable, sustainably sourced Tencel Modal with a touch of spandex, three-dimensional support, and chafe-free construction maximize comfort in briefs, loungewear and joggers. bn3th.com

Extracurricular’s focus on accents and details is getting attention and setting them apart from the norm. The "East Coast Rebel Preppy" vibe includes pieces such as the Anti Jogger that offers the stretch and comfort elements of a jogger pant but without the elastic cuffs and waist. The Avery mock-neck quarter-zip made from mid-weight French terry features a very '70s-inspired locker loop inside the neck. ex-cr.com

Janice Ferguson/SI

This is just the tip of the iceberg as there was much more to see at the PGA Buying and Education Summit, and more for us to look forward to in next season’s golf apparel, footwear and accessories.