The Inside Story of the V1 Sports Golf App

Bryan Finnerty, CEO of V1 Sports, is a former goalie for the Detroit Rockers soccer team. Now he's an entrepreneur who invests time and capital into new products, including a new golf app.

Host Paul Liberatore interviews Bryan Finnerty, CEO of V1 Sports, maker of the V1 Golf App. Finnerty didn't get his start in golf. His career started in a completely different area, as he achieved "Detroit sports legend" status as the longtime goalkeeper for the Detroit Rockers of the MISL. 

Following his soccer career, Finnerty applied many of the same qualities in a successful athlete, such as vision, work ethic, constant learning and team-building, toward other endeavors. He was a founding partner and CEO of ProtectCELL, a $125 million mobile device insurance company. He built a large sports training facility, High Velocity Sports, which he still runs. He is also the "chief giving officer" of Opportunity Seed Capital, where he looks for ways to leverage time, treasure and talent for community benefit.

Watch the video above, and hit the play button below to listen. Look for more new episodes of "Behind the Brand" on the Morning Read Podcast Network.