The inside story of 18 Strong

Jeff Pelizzaro is one of the most distinguished golf fitness professionals in the world, and host of the 18 Strong podcast (over 300 episodes and counting). He is a go-to source for golf fitness.

In this week's episode, host Paul Liberatore interviews Jeff Pelizzaro, co-founder of 18 Strong.

One of the most distinguished golf-fitness professionals in the world, and host of the 18 Strong podcast (300-plus episodes and counting), Pelizzaro is not only a go-to source for golf fitness, but also a down-to-earth guy. Pelizzaro and business partner Ryan McMullen have built the 18 Strong community into one of the premier fitness programs for golfers. They feature how-to videos, guides, and an app. To date, 18 Strong has changed the lives of tens of thousands of players. On his podcast, Pelizzaro has interviewed everyone from Nick Price and Zach Johnson to Webb Simpson and Matt Ginella, to name a few.

Hit the play button below to listen, and the video above for the episode. Look for more new episodes of "Behind the Brand" coming soon to the Morning Read Podcast Network.