The inside story of Edison Golf

In this week's episode, Terry Koehler, the chairman and director of innovation at Edison Wedges, joins the show. For over 30 years, Koehler has focused his design energies on the needs of recreational golfers, rather than tour professionals. Here he shares what he's learned about wedge design.

In this week's episode, host Paul Liberatore interviews Terry Koehler, the chairman and director of innovation at Edison Wedges.

For more than 30 years, Koehler has focused his design energies on the needs of recreational golfers, rather than tour professionals. If you were fortunate enough to play wedges or irons by Reid Lockhart, Eidolon, Scor or, most recently, the Ben Hogan TK wedges and Ft. Worth irons, you know his work. Most recently, he has authored a patent application that defines breakthrough technologies in designing and crafting wedges with additive manufacturing (3D printing) methodologies. In the new Edison Forged wedges, Koehler has applied everything he has learned to achieve performance that he says no other wedges can match.

Watch the video above to see the interview, and hit the play button below to listen. Look for more new episodes of "Behind the Brand" coming soon to the Morning Read Podcast Network.