The inside story of Global Value Commerce

This week's episode features Ed Byman, founder and CEO of Global Value Commerce, a market leader in buying and selling preowned golf clubs -- and much more.

This week's episode features Ed Byman, founder and CEO of Global Value Commerce. Byman's popular websites include GlobalGolf.com, GlobalGolf.ca, 3balls.com and upscale lifestyle retailer FairwayStyles.com.

Host Paul Liberatore said that Byman has revolutionized the golf industry. In 2001, Byman assembled a highly respected golf industry team with an innovative concept to develop a market for preowned golf clubs. By leveraging their many industry contacts around the country, Byman's team became a trusted liquidation solution for trade-in products. In reaching out to tech-savvy golf enthusiasts and the growing eBay marketplace, GVC rapidly grew to become a leading online seller of preowned golf equipment. In 2006, Byman and his team moved beyond using eBay by launching their own proprietary website, GlobalGolf.com. Within a few years, Byman had created a market for the acquisition and sale of new and preowned golf equipment, and now holds a unique position in the industry by offering the discerning golf consumer a wide array of golf equipment through their vast array of websites.

Watch the video interview above, and hit the play button below to listen. And look for more new episodes of "Behind the Brand" coming soon to the Morning Read Podcast Network.