The inside story of Golfballs.com

Golfballs.com has evolved into one of the game's top Internet retailers, with a strong focus on customized products. Here's how they did it.

In this week's episode, host Paul Liberatore interviews Tom Cox, founder and CEO of Golfballs.com.

In 1995, an idea and hobby became the first e-commerce business in Louisiana. Since that time, the company has transitioned into one of the leading golf Internet retailers, with a strong focus on customized products. Golfballs.com no longer carries used golf balls but instead offers a complete selection of new balls, caps, shoes, bags, clubs and more from golf's top manufacturers. Golfballs.com offers a full selection of golf equipment across the United States and worldwide direct from its office in Lafayette, La.

Watch the video interview above, and hit the play button below to listen. Look for more episodes of "Behind the Brand," coming soon to the Morning Read Podcast Network.