The inside story of JumboMax Golf Grips

Jumbomax happens to be the go-to grip for Bryson Dechambeau, whose crushing drives have helped the company take the golf world by storm. Here's its story.

In this week's episode, host Paul Liberatore interviews John Mazzanoble, president of JumboMax Grips.

JumboMax happens to be the go-to grip for Bryson DeChambeau, whose crushing drives have helped JumboMax Grips take the golf world by storm. JumboMax grips look and feel a little different, and customers are often shocked at how the equipment can make an immediate improvement in their game. From novices to the best players on the PGA Tour, all golfers can benefit from a grip that properly fits their hands. And that grip is probably a lot bigger than the one most golfers are currently playing. The larger JumboMax grips are not only cool, but they also could help your game.

Watch the video interview above, and hit the play button below to listen. And look for more new episodes of "Behind the Brand," coming soon to the Morning Read Podcast Network.