The inside story of Lie & Loft

This week host Paul Liberatore introduces you to Lie & Loft, a brand that seeks to connect golf to your home, one shot at a time.

In this week's episode, host Paul Liberatore interviews Luke Davis, the founder of Lie & Loft.

Home is where the heart is.  Yes, it’s a cliché, but Liberatore says it’s true. Golfers often feel most at home while out on the links chasing the ball with our friends and family. Home also is a feeling, a place where you feel at peace with the ones you love.  Even though you can’t spend every waking moment roaming the fairways, that doesn’t mean you can’t take that feeling of home with you when it’s time to shut the trunk and leave the course. With that, Liberatore introduces Lie & Loft, a brand that seeks to connect golf and your home, one shot at a time.

Hit the image at the top of the page to play the video, and hit the play button below to listen to the full episode. Look for more new episodes of "Behind the Brand" coming soon to the Morning Read Podcast Network.