Watch: TaylorMade Launches New Irons That Were Engineered From AI

The AI-designed P790s by TaylorMade could a game-changer in golf clubs construction.

Dan Evans | Aug 10, 2023

Dan Evans, creator of Dan's Golf World and partner of SI.com, reviews TaylorMade's new P790 irons.

Hold on: AI is building golf clubs?

TaylorMade's new P790 irons were designed by running thousands of AI simulations on a supercomputer to determine how to construct the most advanced set of irons humanly possible.

The engineers at TaylorMade fed the AI mountains of data, which led to the discovery of this specific unique design for each club in the set.

By gradually shifting the internal weight system from the toe down to the heel in each longer club, TaylorMade systematically lowered the center of gravity while preserving spin, feel, accuracy and sound.

Collin Morikawa was seen playing the new, unreleased P790 3-iron at the this year's British Open, but these irons should work well for mid-handicappers all the way up to tournament players.

They are currently available for pre-order now and set to hit retail Sept. 1. Check out TaylorMadeGolf.com for more, and watch the video above for the full preview.

Published Aug 10, 2023

DAN EVANS

Dan Evans, a powerhouse golf content creator on Instagram and TikTok, boasts a rich and diverse background that fuels his current success. Known for his inspiring weight loss journey on The Biggest Loser, successful career as a top ten recording artist, national spokesperson and event host for the Biggest Loser RunWalk 5k and half marathon race series, and his love for cooking, which led him to earn a culinary degree and create and host his own cooking show, Dan has rapidly emerged as a beloved figure in the golf community. Harnessing his diverse background and experiences, he has channeled his passion for golf into compelling content that reaches millions. With over 100 million views, his unique and engaging personality, coupled with his exceptional storytelling style, resonates with golf fans worldwide. As Dan continues to captivate and connect with a growing audience on a weekly basis, he solidifies his place as an influential figure within the golf community and beyond, proving that his love for the sport knows no bounds.