Fans Mostly Confused by Tom Brady’s Odd Hologram Appearance on FOX’s Pregame Show

Appearing live from the Uncanny Valley.

Tom Brady beamed in to FOX NFL Sunday via technology. / @NFLonFOX

Tom Brady is calling the Kansas City Chiefs vs. San Francisco 49ers game for Fox on Sunday afternoon. Earlier this week he sat down with Patrick Mahomes for an interview that ran during the Fox pregame show. And on top of that they beamed Brady into the studio to do a segment with Curt Menefee, Terry Bradshaw, Howie Long, Michael Strahan and Jimmy Johnson where he talked about the interview.

In order to do this they had Brady stand in front of a camera and took a full body shot of the retired quarterback and superimposed him onto the green screen that the actual studio crew was standing in front of and then everyone kind of pretended he was actually in the room.

Bardy was inserted between Strahan and Johnson. Strahan did not appreciate how Brady appeared taller than him during the segment.

🪄📺 @TomBrady is getting ready to call the #Chiefs vs #49ers game in Santa Clara, but through the magic of television he's in studio with our crew in LA! pic.twitter.com/AcBCGoTJza

— FOX Sports: NFL (@NFLonFOX) October 20, 2024

And on top of that fans did not appear to completely appreciate what FOX did here. Yes, they can do it, but did they need to do it? That's the kind of question people were asking after Brady disappeared like he was being beamed off the Starship Enterprise.

This was terrible and please never do it again. https://t.co/roBNPKE0py

— Devin Albertson (@DevinAlbertson) October 20, 2024

Some people will look at this Tom Brady hologram technology & think pretty cool

I look at it and say🤮

Why are we doing this? How does this serve the audience? Everyone wants to embrace technology... but if there is no value add then why? Because tech folks with money say so? pic.twitter.com/RrP7vZnEDj

— Chris Law (@ChrisLaw) October 20, 2024

I’ve never felt more relieved than when the Tom Brady hologram teleported away and this segment was over. #NFLonFOX pic.twitter.com/cx8YFDQkJ7

— John Michaels (@Pecker2002) October 20, 2024

pic.twitter.com/klSn8TW26i

— Richard Siegel (@Rich_Siegel) October 20, 2024

Fox is clearly going to do whatever they can to try and get its money's worth out of Brady. If that means he does pregame segments like Princess Leia asking for Obi-Wan's help, so be it.

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