SF Giants: Bad Bunny's new sports agency represents Wilmer Flores and Marco Luciano

One of the SF Giants most popular players, and their top-hitting prospect, are represented by a new sports agency co-founded by pop star Bad Bunny.

Musician Bad Bunny is arguably the biggest pop star in the world right now, but his newest venture takes him off stage and onto the diamond. Bad Bunny, Rimas Entertainment CEO Noah Assad, and Rimas executive Jonathan Miranda have teamed up to launch a sports agency called Rimas Sports. According to an article by Thania Garcia of Variety, the trio has tabbed Hall of Fame catcher Iván Rodríguez as the group's ambassador. On Rimas' list of clients are two of the most prominent players in the SF Giants organization: infielder Wilmer Flores and shortstop Marco Luciano (Giants #2 prospect).

Bad Bunny performs at the Grammy show. (2023) :: Robert Hanashiro / USA TODAY NETWORK

According to Garcia, the agency's initial lineup of clients includes nearly a dozen players. Flores is the most established big leaguer in the group, although 2022 All-Star infielder Santiago Espinal is also in the group mostly highlighted by top prospects. Luciano joins Dodgers catching prospect Diego Cartaya, Rockies top prospect Ezequiel Tovar, Mets top prospect Ronny Mauricio, and Tigers pitching prospect Wilmer Flores Jr., the younger brother of the Giants infielder.

Bad Bunny is far from the first music star to invest in a sports agency. Hip-hop legend Jay-Z has had the most success in the sports business. Jay-Z launched Roc Sports Nation back in 2013, which has emerged as a force in the industry. Roc Sports currently represents dozens of MLB, NFL, and NBA athletes, including Charlotte Hornets guard LaMelo Ball, former Yankees, Mariners, and Mets second baseman Robinson Canó, and Arizona Cardinals quarterback Kyler Murray.

Flores signed a two-year, $13 million contract extension with the Giants last season, which could keep him with the team through 2025. Granted, there is a mutual option in the contract after the 2024 season, which would make him a free-agent if he declines a $3.5 million player option and the team declines an $8.5 million club option.

Flores has ingratiated himself with every fanbase he's played for over his 11-year MLB career. Since joining the Giants in 2020, Flores has hit .248/.323/.437 with 50 home runs in 352 games. So far this season, he's batting a scorching .294/.400/.588.

Luciano is a consensus top-100 prospect in baseball and is considered the best position-player prospect in the organization. He has yet to reach the major leagues and would be under team control for several years before he is eligible for free agency. However, prospects of Luciano's caliber have routinely signed long-term extensions with teams early in their careers. If he establishes himself as a part of the Giants big-league core, he would quickly become a prime extension candidate.

Luciano only appeared in 65 games with Giants minor-league affiliates last season, but he posted an above-average .269/.350/.467 triple-slash as a 20-year-old against far older competition at High-A. He is currently working his way back from an injury in Scottsdale, Arizona, but will start the season at Double-A Richmond when he is ready for full-season action.

Bad Bunny's role in the agency is likely limited to recruiting and investing, using his celebrity status to help Rimas Sports recruit talented players. But even if SF Giants president of baseball operations Farhan Zaidi will not be able to call Bad Bunny to negotiate a long-term contract extension for Marco Luciano or Wilmer Flores, it probably increase the chances of seeing some Giants ballplayers crossing paths with the pop sensation.