Wade Boggs Puts Pabst Blue Ribbon Rivalry In Past, Named Newest Spokesperson

Boggs is joining the infamous beer company

Scott Neville | May 25, 2023

Wade Boggs Puts Pabst Blue Ribbon Rivalry In Past, Named Newest Spokesperson /

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Boston Red Sox

Longtime Boston Red Sox third baseman Wade Boggs spent the majority of his life racking up the credibility that eventually made him a first-ballot Hall of Famer.

Now, the all-time great is giving back with a free beer in partnership with Pabst Blue Ribbon.

Boggs previously made claims against the beer company, saying they stole his likeness to create the character "Cool Blue." After making several demands toward the company, he has reached an agreement to become an official spokesperson.

To celebrate this partnership, PBR is offering fans a beer on Boggs with a rebate of up to $12 off to honor his record as a twelve-time All-Star.

Fans can claim their rebate from now until July 5th in select stores throughout the country (in states where it is legal). More updates on Wade Boggs' activities as Pabst Blue Ribbon’s spokesperson will roll out throughout the year.

“I’m delighted to be embarking on a new chapter in my relationship with Pabst Blue Ribbon,” Boggs said. “While I can’t disclose the terms of our agreement, I can say I am thrilled that Pabst Blue Ribbon is giving baseball fans everywhere the chance to have a few cold beers on Cool Blue this summer.”

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Published May 25, 2023

SCOTT NEVILLE

Scott Neville covers the Boston Red Sox for Sports Illustrated's new page "Inside The Red Sox." Before starting "Inside The Red Sox", Neville attended Merrimack College, where he earned his Bachelor’s Degree in Communication and Media with a minor in Marketing. Neville spent all four years with Merrimack's radio station WMCK, where he grew as a radio/podcast host and producer. His propensity for being in front of a microphone eventually expanded to film, where he produced multiple short films alongside his then-roommate and current co-worker Stephen Mottram. On a journey that began as a way to receive easy credits via film classes, he received a call from "It's Always Sunny In Philadelphia" star Charlie Day. Day advised him to make a feature-length film, which he completed his senior year. While writing the film, Neville completed an internship for United Way as part of their NFL Partnership Program. Neville ran the blog for a team of interns and hosted an internet show called "United Way's NFL Partnership Series" where he interviewed NFL alumni. After college Neville wrote for SB Nation's "Over The Monster," a Red Sox sister site of the flagship brand. His work would eventually lead him to a job as a content producer with NESN, where he would cover all sports. After developing as a writer with the top regional network in the world, he was given the opportunity to join the Sports Illustrated Media Group in his current endeavor as the publisher of "Inside The Red Sox." The successful launch and quick rise of "Inside The Red Sox" led to Neville joining the Baseball Essential ownership group, a national baseball site under SIMG. Follow him on Twitter: @ScottNeville46 Email: nevilles@merrimack.edu