'The Juice' changed the face of sports -- in a good way

Ironically, it was exactly 100 years ago this very month when the black athlete first became visibly controversial on the American scene. For then, on the day
'The Juice' changed the face of sports -- in a good way
'The Juice' changed the face of sports -- in a good way /

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Ironically, it was exactly 100 years ago this very month when the black athlete first became visibly controversial on the American scene. For then, on the day after Christmas, 1908, Jack Johnson battered Tommy Burns to become the heavyweight champion of the world, and thereby sent an alarmed cohort of good and true American white men off in their noble search for "the great white hope."

In a way, though, that was also the start of the great black hope in sport -- simply the dream to be accepted. That switchback journey would take African-Americans through Joe Louis and Jesse Owens and Jackie Robinson, through Jim Brown and Bill Russell and Muhammad Ali, until it came to ... yes: O.J. Simpson. Do not ever forget that in the journey of the black athlete, he was a singularly important creature. Oh, he was no rebel, no idealist and certainly no hero away from the gridiron, but he mattered. He really did. He was the first African-American crossover figure in sport.

At a time when even the best black athletes simply didn't get endorsements, Simpson was paired with Arnold Palmer, the very epitome of white male good-guy-ism. He made funny movies and was able to laugh at himself, not in a racial context, but just as another celebrity having fun on the screen. We white folk accepted him.

O.J. Simpson was Michael Jordan before there was a Michael Jordan.

O.J. Simpson was Tiger Woods before there was a Tiger Woods.

And yes, because O.J. was indeed a seminal African-American celebrity pioneer, somewhere in the garments that the American citizenry have clothed Barack Obama in, there are even a few threads that "The Juice" himself wove a quarter of a century ago when that raiment was first being cut on the bias.

Ahh, the Juice. Was any name so perfect? To give the devil his due, the charm absolutely oozed, until, I'm sure, it must have been evil itself that burst out of that charming effluence one foul and blood-red night. Anyway, thereafter that wonderful smile was forever and only a smirk, and, let us hope, that each round of golf he played to fill up his next 13 years -- as he dutifully searched the fairways of Florida for his wife's real murderer -- each round was only one more circle of hell for him.

So now he's gone. Hey, better late that never. They got Al Capone on income tax charges. You take what you can. Still, whenever I saw the Juice presumably enjoying himself these last 13 years, it only made me sadder to think of all the other members of his race who were so unjustly convicted of crimes through the years. But of course, one miscarriage of justice on the high side of celebrity is all the more cruel when weighed against all the merciless false convictions of poor black people down through our American years.

I would like to think, too, that all those who cheered so heartily for the Juice when the jury pronounced him "not guilty" 13 years ago would not be so quick to applaud such a man now that we have come a step closer to tolerance, so that whites and blacks may, together, at last even have the same great hopes.


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Frank Deford
FRANK DEFORD

Frank Deford is among the most versatile of American writers. His work has appeared in virtually every medium, including print, where he has written eloquently for Sports Illustrated since 1962. Deford is currently the magazine's Senior Contributing Writer and contributes a weekly column to SI.com. Deford can be heard as a commentator each week on Morning Edition. On television he is a regular correspondent on the HBO show Real Sports With Bryant Gumbel. He is the author of 15 books, and his latest,The Enitled, a novel about celebrity, sex and baseball, was published in 2007 to exceptional reviews. He and Red Smith are the only writers with multiple features in The Best American Sports Writing of the Century. Editor David Halberstam selected Deford's 1981 Sports Illustrated profile on Bobby Knight (The Rabbit Hunter) and his 1985 SI profile of boxer Billy Conn (The Boxer and the Blonde) for that prestigious anthology. For Deford the comparison is meaningful. "Red Smith was the finest columnist, and I mean not just sports columnist," Deford told Powell's Books in 2007. "I've always said that Red is like Vermeer, with those tiny, priceless pieces. Five hundred words, perfectly chosen, crafted. Best literary columnist, in any newspaper, that I've ever seen." Deford was elected to the National Association of Sportscasters and Sportswriters Hall of Fame. Six times at Sports Illustrated Deford was voted by his peers as U.S. Sportswriter of The Year. The American Journalism Review has likewise cited him as the nation's finest sportswriter, and twice he was voted Magazine Writer of The Year by the Washington Journalism Review. Deford has also been presented with the National Magazine Award for profiles; a Christopher Award; and journalism honor awards from the University of Missouri and Northeastern University; and he has received many honorary degrees. The Sporting News has described Deford as "the most influential sports voice among members of the print media," and the magazine GQ has called him, simply, "The world's greatest sportswriter." In broadcast, Deford has won a Cable Ace award, an Emmy and a George Foster Peabody Award for his television work. In 2005 ESPN presented a television biography of Deford's life and work, You Write Better Than You Play. Deford has spoken at well over a hundred colleges, as well as at forums, conventions and on cruise ships around the world. He served as the editor-in-chief of The National Sports Daily in its brief but celebrated existence. Deford also wrote Sports Illustrated's first Point After column, in 1986. Two of Deford's books, the novel, Everybody's All-American, and Alex: The Life Of A Child, his memoir about his daughter who died of cystic fibrosis, have been made into movies. Two of his original screenplays have also been filmed. For 16 years Deford served as national chairman of the Cystic Fibrosis Foundation, and he remains chairman emeritus. He resides in Westport, CT, with his wife, Carol. They have two grown children – a son, Christian, and a daughter, Scarlet. A native of Baltimore, Deford is a graduate of Princeton University, where he has taught American Studies.