Adidas apologizes for 'Congrats, you survived the Boston Marathon!' email

Adidas apologized for an email that read, "Congrats, you survived the Boston Marathon!"

BOSTON (AP) -- Adidas has apologized for sending out a marketing email using an unfortunate choice of words to praise customers who completed the Boston Marathon on Monday.

The subject line of the email sent Tuesday by Adidas Running read: "Congrats, you survived the Boston Marathon!"

On social media, customers quickly reminded the company about the real survivors of the 2103 Boston Marathon bombing. Three people were killed and more than 260 others were wounded when two bombs exploded near the finish line in the attack.

The sports apparel company quickly apologized in an emailed statement, saying it was "incredibly sorry" for the "insensitive" subject line.

.@adidas you may want to rethink the subject line pic.twitter.com/curUb8FieO

— Mike Denison (@mikd33) April 18, 2017

At least two survivors of the 2013 bombing participated in this year's race.

Adidas said the marathon is "one of the most inspirational sporting events in the world."