Logan Paul announces deal with UFC

Paul generated millions of views on social media Monday when he teased a UFC-related announcement. Technically, he did tell the truth: Paul signed a deal that makes Prime—the beverage company he founded—the new hydration drink for the UFC.

A master of marketing, Paul needs to be careful how often he promises major announcements. But the potential remains for him to eventually sign a fight contract and compete in the Octagon. He has experience with amateur wrestling, and his boxing exceeded expectations. And there is no questioning Paul’s charisma—his appearances for WWE have been nothing short of outstanding. He delivered an outrageous feat of athleticism Saturday at WWE’s Royal Rumble, and he is expected to work a match at WrestleMania in April.