Report: Clippers to explore logo, uniform rebrand this offseason
The Los Angeles Clippers are considering rebranding their logo, team colors and uniforms this off-season, reports ESPN.com's ArashMarkazi.
The Clippers have reportedly considered a rebrand since Steve Ballmer purchased the team last August in the aftermath of the controversy surrounding previous owner Donald Sterling's racist remarks that were made public.
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On Friday, ESPN.com's and Uni-Watch.com's Paul Lukas posted potential leaks of the uniform designs with one black uniform and one red uniform, both featuring a retro-looking "LAC" logo.
[daily_cut.NBA]If the Clippers do unveil a rebrand, it is not expected to include a name change. After buying the team last August, Ballmer said he would not change the Clippers name.
"There is not a discussion about whether you like the name Clipper or you don't like the name Clipper," Ballmer said.
"It's like a lot of things in life. What's hot is hot and I think the Clippers are hot."
The Clippers finished this season 56–26, securing the Western Conference's third playoff seed. They will play the No. 6 seed San Antonio Spurs in an opening-round series beginning Sunday in Los Angeles.
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- Mike Fiammetta
