Stance partners with NBA to become official on-court sock provider

The NBA has agreed to a multiyear deal that makes Stance its official on-court sock provider.

Stance wants to grab your attention when you take a peak at NBA sneakers, and they plan to do so as the official on-court sock provider for the NBA.

This multiyear deal with the NBA means Stance becomes the first company with an official league apparel deal that places a company logo on on-court product. Stance was also the official supplier of the NBA’s All-Star Game socks this season.

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Along with the NBA announcement, Stance added Golden State Warriors’ All-Star Klay Thompson to its roster of athletes, joining Dwyane Wade, Andre Drummond, and Chandler Parsons.

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Stance plans to create team-specific designs for every NBA team, as well as limited edition styles for marquee events and holiday games, including Hoops for Troops, Christmas Day, MLK Day, and the All-Star Game.

The Stance NBA Collection—which will debut during the NBA Draft Combine—uses the company’s Triniti Technology, a combination of anatomical cushioning, targeted compression, and moisture-wicking properties.

Tim Newcomb covers stadiums, design and gear for Sports Illustrated. Follow him on Twitter at @tdnewcomb.