Kicks and Colors: Lebron 12 ‘What The’ offers plenty to capture attention

A look at LeBron James's "What The" colorway.

Author:
Tim Newcomb
Publish date:
Sep 22, 2015

Kicks and Colors spotlights the variety of colorways—and the stories that go with—that brands’ unveil in key basketball sneakers.

Brand: Nike

Sneaker: LeBron 12

Signature athlete: LeBron James

Colorway: What The

Story: LeBron James has a bit of fun with his sneakers, choosing a variety of colorways throughout the season. One colorway he can’t wear on the court, however, is the new LeBron 12 “What The,” a mish-mash of all things that interests LeBron. An update to the original “What The” offering unites LeBron’s favorite teams and players into one mix, whether through an ode to football, the Bronx or the state of Ohio.

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