Stephen Curry leads NBA jersey sales for second straight year

Two-time MVP Stephen Curry led the NBA in jersey sales for the second straight year.

Get breaking news and SI’s biggest stories instantly. Download the new Sports Illustrated app (iOS or Android) and personalize your experience by following your favorite teams and SI writers.

Warriors star Stephen Curry had the NBA’s top-selling jersey for the second straight season, according to the NBA.

Curry won his second-straight MVP award this season, becoming the first player to be unanimously voted MVP. He also led the Warriors to an NBA-record 73 wins during the regular season.

ESPN’s Darren Rovell reports Curry had the best-selling jersey in every state except for Ohio and Oklahoma.

Kobe Bryant, who completed his 20th and final season in the NBA this year, finished second in jersey sales. LeBron James finished third, while Knicks rookie Kristaps Porzingis finished fourth. Thunder stars Kevin Durant and Russell Westbrook rounded out the top six.

• Curry, Warriors bounce Blazers | Five feats from Curry’s historic season

Curry’s jersey-selling dominance also helped the Warriors sell the most team merchandise for the second straight season, according to Rovell.