Chris Bosh's 2008 campaign

Chris Bosh really wanted to play in the 2008 All-Star game. So much so that he created a viral campaign to improve his chances (if you haven't see the "Send Me To New Orleans All Star Game 2008" video, do so now). SI caught up with Bosh in Jan. 2008, just before the all-star rosters were announced, for this memorable cowboy-inspired photo shoot.