Lonzo Ball not negotiating shoe deal with Nike despite wearing Kobes at summer league

Lonzo Ball is sticking with Big Baller Brand.
Lonzo Ball not negotiating shoe deal with Nike despite wearing Kobes at summer league
Lonzo Ball not negotiating shoe deal with Nike despite wearing Kobes at summer league /

Despite ditching his Big Baller Brand shoes for Nikes at the Las Vegas summer league on Wednesday, Lonzo Ball is not negotiating a sneaker deal with Nike, his father, LaVar, told ESPN’s Darren Rovell

Ball wore different variations on his signature BBB shoes in his first two summer league games but laced up Nike’s Kobe A.D.s against the Sixers on Wednesday night. He said after the game that he wore the shoes because he was trying to channel Kobe’s “Mamba mentality.”

Ball, though, has no plans to make Nike his sole footwear. LaVar told Rovell in a text that there are presently “no negotiations with Nike.”

The Lonzo Show: Ball Shines In Third Summer League Game

LaVar previously tried to get Nike, Under Armour and Adidas to license Big Baller Brand. They said no.

The Ball family is currently selling Lonzo’s signature shoe, the ZO2, for $495. They’re taking preorders now but the shoes won’t be in customers’ hands until at least late November. 


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Dan Gartland
DAN GARTLAND

Dan Gartland is the writer and editor of Sports Illustrated’s flagship daily newsletter, SI:AM, covering everything an educated sports fan needs to know. He joined the SI staff in 2014, having previously been published on Deadspin and Slate. Gartland, a graduate of Fordham University, is a former Sports Jeopardy! champion (Season 1, Episode 5).