Kevin Durant Signs Lifetime Endorsement Deal With Nike

The basketball star joins in the footsteps of Michael Jordan and LeBron James with the iconic brand.

Nike and Suns superstar Kevin Durant have agreed to terms on a lifetime endorsement deal, Durant announced on his media company Boardroom’s website.

With the lifetime partnership, Durant follows the lead of Michael Jordan and LeBron James, who also have lifetime deals with the iconic brand.

Durant first signed with Nike as a rookie in 2007 when he played for the SuperSonics. He’s been a significant ambassador for the brand ever since and will now be part of the swoosh for years to come.

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“When I first signed with Nike, I couldn’t have dreamed of how far we’d go in this partnership,” Durant said. “We’ve done amazing work creatively and philanthropically. We’ve traveled the world together and built a business that will now last forever. I’m excited for the future and honored to be in rare company with his deal.”

Nike’s executive vice president of global marketing, John Slusher, also expressed excitement over the long-term partnership with Durant.

“As one of the best basketball players in the world, Kevin Durant has been an important part of the Nike family for the past 16 years. We look forward to continuing to serve the next generation of athletes together.”