Kim Kardashian’s SKIMS Becomes Official Underwear of NBA, WNBA, USA Basketball

The brand recently debuted its new line of men’s clothing.
Kim Kardashian’s SKIMS Becomes Official Underwear of NBA, WNBA, USA Basketball
Kim Kardashian’s SKIMS Becomes Official Underwear of NBA, WNBA, USA Basketball /

The NBA and SKIMS announced a multiyear partnership Monday making the brand the official underwear partner of the NBA, WNBA and USA Basketball. 

“I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture,” said Kim Kardashian, co-founder and creative director for SKIMS. “Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”

The clothing brand launched its men’s line Thursday and announced several partnerships this past week with athletes, including Thunder guard Shai Gilgeous-Alexander, who also modeled for the company. The clothing brand was founded by Kardashian and Jens Grede in 2019. 

“SKIMS has quickly become one of our most culturally-influential brands,” NBA commissioner Adam Silver said. “We look forward to bringing NBA fans and SKIMS users unique experiences, new offerings and premium products through our partnership.”


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