All 76ers

Joel Embiid's Sneakers with Under Armour Will Release Fall 2020

Sixers' center Joel Embiid will have his first sneaker release with Under Armour in Fall of 2020.

Justin Grasso

Joel Embiid's Sneakers with Under Armour Will Release Fall 2020
Joel Embiid's Sneakers with Under Armour Will Release Fall 2020 /

Back in October of 2018, Philadelphia 76ers superstar center Joel Embiid was a free agent in the brand game. As the former third-overall pick built up so much momentum around his game on and off the court, it was becoming time for Embiid to take the next step in his career, and begin working on creating his own brand.

That year, Embiid chose to roll with Under Armour. So the Sixers' big man inked a five-year deal with UA so he could start working on his personal merchandise. Since the signing, Embiid had yet to release a sneaker, as other superstars typically do.

Instead, Embiid and Under Armour made it a slower process and went a different route early on. Since Embiid was technically a positive face of the tanking days in Philly known as "The Process," the center decided to take that name and make it his own.

So Embiid trademarked "The Process," and Under Armour took advantage of it by helping the center out with his merchandise designs and distribution.

Now that Embiid has been a part of the Under Armour family for quite some time now, both parties are looking to take the next step. So for the first time in Embiid's career, the seven-footer will get his own custom shoes on the market.

According to ESPN's Nick DePaula, Embiid officially announced the show will be coming very soon. The Fall of 2020, to be specific. When the sneakers will release in less than a year, Embiid will become the only current center in the NBA with a signature shoe.

Justin Grasso covers the Philadelphia 76ers for Sports Illustrated. You can follow Justin on Twitter: @JGrasso_

Published
Justin Grasso
JUSTIN GRASSO

Title: Credentialed writer/reporter covering the Philadelphia 76ers for Sports Illustrated’s FanNation Email: JustinGrasso32@Gmail.com Location: Philadelphia, PA Expertise: Reporting, insight, and analysis on the Sixers and the NBA  Justin Grasso is a credentialed writer and publisher covering the Philadelphia 76ers for Sports Illustrated’s FanNation.  Grasso got his start in sports media in 2016 with FantasyPros, working the news desk, providing game-by-game player analysis and updates on the Portland Trail Blazers and the Golden State Warriors. By 2017, he joined FanSided’s Philadelphia Eagles site as a staff writer. After spending one season covering the Eagles as a staff writer, Grasso was promoted to become the site’s Co-Editor. For the next two NFL seasons, he covered the Eagles closely before broadening his NFL coverage. For a brief stint, Grasso covered the NFL on a national basis after joining Heavy.com as an NFL news desk writer. In 2019, Grasso joined the 76ers' beat on a part-time basis, stepping into a role with South Jersey’s 97.3 ESPN. Ahead of the 2019-2020 NBA season, he concluded a three-year stint covering the Eagles and joined the Sixers beat full-time. Grasso has covered the 76ers exclusively since then for Sports Illustrated. He is a member of the Pro Basketball Writer’s Association.  Twitter: @JGrasso_ Instagram: @JGrassoNBA

Home/News