Philadelphia 76ers Go 'All In' For Michael Rubin's Challenge

Ben Simmons, Joel Embiid, and Allen Iverson Joined Michael Rubin's 'All In' Challenge last week. Now, the Philadelphia 76ers are getting involved as an organization.

Last week, Philadelphia 76ers Partner Michael Rubin made an attempt to launch what he called the 'All In' Challenge. With the help from his company, Fanatics, Rubin wanted to use his money and influence for good use during the COVID-19 pandemic.

That's where the challenge came into play. Rubin fired up the challenge by offering an opportunity for sports fans to buy an extraordinary sports experience, funded by himself. The money from the sweepstakes would all get donated across several non-profits, which support food insecurity in America. 

After announcing his pledge, Rubin challenged a handful of his celebrity friends to do the same. That's when Sixers All-Star's Joel Embiid and Ben Simmons got involved. Then, legendary 76ers guard, Allen Iverson got into the mix as well.

And now, the Philadelphia 76ers' organization is joining its stars by offering up a desirable fan experience. Starting with a $5,000 bid (currently at $6,500), Sixers fans can attempt to win an unforgettable opportunity.

Whichever fan comes away with the experience, they will win two customized Sixers jerseys, a tour of the Wells Fargo Center, two lower-level tickets for the entire 2020-2021 season, dinner with Elton Brand, Julius Erving & more, and an opportunity to be the honorary bell ringer before a 76ers game next season. 

The 76ers' auction is just one of many available auction and sweepstakes opportunities. At this point, Rubin and company have been able to offer up over 70 sweepstakes and over 80 auctions. In less than a week, the 76ers' co-partner has helped generate over $13 million to offer up to multiple non-profit organizations. 

Justin Grasso covers the Philadelphia 76ers for Sports Illustrated. You can follow him on Twitter: @JGrasso_


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Justin Grasso
JUSTIN GRASSO

Title: Credentialed writer/reporter covering the Philadelphia 76ers for Sports Illustrated’s FanNation Email: JustinGrasso32@Gmail.com Location: Philadelphia, PA Expertise: Reporting, insight, and analysis on the Sixers and the NBA  Justin Grasso is a credentialed writer and publisher covering the Philadelphia 76ers for Sports Illustrated’s FanNation.  Grasso got his start in sports media in 2016 with FantasyPros, working the news desk, providing game-by-game player analysis and updates on the Portland Trail Blazers and the Golden State Warriors. By 2017, he joined FanSided’s Philadelphia Eagles site as a staff writer. After spending one season covering the Eagles as a staff writer, Grasso was promoted to become the site’s Co-Editor. For the next two NFL seasons, he covered the Eagles closely before broadening his NFL coverage. For a brief stint, Grasso covered the NFL on a national basis after joining Heavy.com as an NFL news desk writer. In 2019, Grasso joined the 76ers' beat on a part-time basis, stepping into a role with South Jersey’s 97.3 ESPN. Ahead of the 2019-2020 NBA season, he concluded a three-year stint covering the Eagles and joined the Sixers beat full-time. Grasso has covered the 76ers exclusively since then for Sports Illustrated. He is a member of the Pro Basketball Writer’s Association.  Twitter: @JGrasso_ Instagram: @JGrassoNBA