Bucks' Lillard Launches New Signature Sneaker — the Dame 9

On Monday, adidas and BAPE revealed the Dame 9, the next basketball shoe for Milwaukee Bucks guard Damian Lillard. The official release date is Aug 31.
Milwaukee Bucks guard Damian Lillard (0) looks on against the New Orleans Pelicans during the first half at Smoothie King Center.
Milwaukee Bucks guard Damian Lillard (0) looks on against the New Orleans Pelicans during the first half at Smoothie King Center. / Stephen Lew-USA TODAY Sports
In this story:

MILWAUKEE — As Damian Lillard gears up for his 13th NBA season and second with the Milwaukee Bucks, the eight-time NBA All-Star will do so wearing the latest signature shoe of the Dame franchise. The Dame 9 will be available in stores worldwide on Aug. 31.

On Monday, adidas unveiled the ninth edition of Lillard's signature shoe. The new Dame 9, which will feature a collaboration with BAPE, the Japanese streetwear brand. The new sneakers will release in a pair of colorway schemes — green camo and red — along with some Dame x BAPE merchandiset.

"Whether you're making headlines in clutch moments or just pulling up in style, we've got you," said Lillard in a statement from the press release. “This shoe is built for endurance, embodying the relentless grind and dedication it takes to rise to the top. It's for the grinders, the dreamers, and everyone ready to elevate their game. It’s always Dame Time."

The sneakers and merchandise line — which includes a reversible black camo jersey, T-shirt, shorts, and socks — will retail from $25 to $160 and will be available on CONFIRMED, the adidas App, via selected retailers and BAPE.com on Aug. 31.

Related stories on the Milwaukee Bucks

  • BUCKS' LILLARD SEEN WORKING OUT WITH DAVID GOGGINS: Damian Lillard is doing everything he can in order to be elite shape for the 2024-25 season, with his most recent display coming in a workout video with American endurance athlete David Goggins. CLICK HERE
  • LILLARD'S TOP 5 NBA PLAYERS: On the Club 520 podcast, Damian Lillard name dropped his teammate Giannis Antetokounmpo while naming his current top-five list of favorite NBA players. CLICK HERE
  • LILLARD OPENS UP ABOUT 'DIFFICULT TRANSITION TO BUCKS:It took some time for Milwaukee Bucks guard Damian Lillard to get acclimated to his new city, and he recently noted on the Club 520 podcast that it was a tough transition.CLICK HERE

Published
Cody Smith

CODY SMITH