Video: Derrick White Stars in Championship Parade-Themed Sam Adams Ad

Rob Greene | Jun 23, 2024

Jun 6, 2024; Boston, Massachusetts, USA; Boston Celtics guard Derrick White (9) reacts after a shot in the first quarter against the Dallas Mavericks during game one of the 2024 NBA Finals at TD Garden. Mandatory Credit: David Butler II-USA TODAY Sports / David Butler II-USA TODAY Sports

Derrick White has become one of Boston's most beloved citizens. And after helping the Celtics secure Banner 18, he relished Friday's championship parade, including going into the city's seaport district after the rolling rally ended.

Before that, with his father and MA native, Richard White, by his side as they rode through Boston on a duck boat, the city showered both of them with love. It was an ideal coronation for a player whose unprecedented journey has led him to blossom into the NBA's best role player.

Leading up to the parade, White, who starred in a Sam Adams commercial earlier this season, recorded another one, this time, following in former Red Sox pitcher Jake Peavy's footsteps and purchasing a duck boat.

Potentially a replacement for Kawhi Leonard for Team USA in the Olympics Games in Paris, White had a stellar championship run for his first ring, averaging 16.7 points, 4.3 rebounds, and 4.1 assists with 1.2 blocks, shooting 45.2 percent from the field and 40 from three. According to the team's official statistics account, Celtics Stats, he is the first guard in NBA history with at least 60 made threes and at least 20 blocks in a single playoff run.

It's also a safe bet he will sign an extension with the Celtics this summer, keeping an essential figure in the fold as the franchise aims to turn this championship into the start of a dynasty.

Further Reading

Al Horford, Raising Cane's, and a Region that Loves Him

On Derrick White and the Fuel for Unprecedented Journey to NBA's Best Role Player

Jayson Tatum, an NBA Champion Entering Peak of His Powers

Jaylen Brown Caps Career Year with NBA Finals MVP: 'Can't Even Put it into Words'

Tatum and Brown Reach NBA Summit, Lead Celtics to Banner 18

Dependable Xavier Tillman Discusses Learning to 'Be a Star in Your Own Role'

Celtics Detail Keys to Perhaps Their Best Quarter This Postseason

Sports Doctor Details Challenges, Risks of Kristaps Porzingis Playing in NBA Finals

Jrue Holiday's 'Championship DNA' Rubbing Off on Celtics

Inside the Moment that Propelled Celtics to NBA Finals Game 1 Win