NBA Fans React to Nike's Ja Morant Post

Nike made an post for Memphis Grizzlies star Ja Morant.
Memphis Grizzlies guard Ja Morant (12) against the Miami Heat during the fourth quarter at Kaseya Center.
Memphis Grizzlies guard Ja Morant (12) against the Miami Heat during the fourth quarter at Kaseya Center. / Sam Navarro-Imagn Images
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Memphis Grizzlies star Ja Morant is entering his sixth season in the NBA. Selected second overall in the 2019 NBA Draft, Morant has helped the Grizzlies make three postseason appearances in the last five seasons.

One of the NBA’s biggest stars on the court, Morant is also incredibly popular off the court. Morant announced his first signature Nike sneaker at the end of 2022, and the Ja 1 quickly became one of the brand’s most successful basketball shoes.

Recently announcing the Ja 2, Morant and Nike have been rolling out their advertising for the star point guard’s second signature sneaker. 

Morant shared this post on Instagram last week, and Nike commented, “Never sleep on 12”

In a post on Sunday, Nike and Nike Basketball collaborated on Instagram to share a video of Morant that had similar messaging to his previous post.

The video is narrated by Morant who begins by saying, “When I’m hit, I always get up. When no one is watching, I get up.”

NBA fans have been reacting to this post in the comments.

Via youngcorey: “Redemption year”

Via ak_hoops: “Respect”

Via krisjohn215: “NIKE going into 2025 strong with the marketing. 🔥”

Via smizzo924: “🔥 go crazy this year”

Via luverbball: “12 is back!!!!”

Ja Morant
Memphis Grizzlies guard Ja Morant (12) gives is shoes to two fans after the game against the Indiana Pacers at FedExForum. / Petre Thomas-Imagn Images

Morant played just nine games last season. Suspended for the first 25 games, Morant then suffered a season-ending shoulder injury shortly after his return.

Motivated to lead the Grizzlies back to the postseason, Morant has Nike and a lot of fans behind him.

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Joey Linn
JOEY LINN

Title: Credentialed writer covering the NBA for Sports Illustrated's FanNation Email: joeylinn52@gmail.com Education: Communication Studies degree from Biola University Location: Los Angeles, California Expertise: NBA analysis and reporting Experience: Joey Linn is a credentialed writer covering the NBA for Sports Illustrated's FanNation. Covering the LA Clippers independently in 2018, then for Fansided and 213Hoops from 2019-2021, Joey joined Sports Illustrated's FanNation to cover the Clippers after the 2020-21 season. Graduating from Biola University in 2022 with a Communication Studies degree, Joey served as Biola's play-by-play announcer for their basketball, baseball, softball, and soccer teams during his time in school. Joey's work on Biola's broadcasts, combined with his excellence in the classroom, earned him the Outstanding Communication Studies Student of the year award in 2022. Joey covers the NBA full-time across multiple platforms, primarily serving as a credentialed Clippers beat writer.