Hawks Rookie Jalen Johnson Signs Endorsement Deal with Nike

After attending Duke University, it makes sense that the rookie signed with Nike.

© Brad Penner-USA TODAY Sports

It's been a big week for sneakerheads who live in Atlanta. Yesterday we covered the official unveiling of the Adidas Trae Young 1 shoe and apparel collection. Then last night, Chris Kirschner of The Athletic reported that Hawks rookie Jalen Johnson signed a multi-year endorsement deal with Nike.

Hawks rookie Jalen Johnson – the No. 20 pick in the 2021 NBA Draft – has signed a multi-year endorsement deal with Nike, sources tell @TheAthleticNBA.

— Chris Kirschner (@ChrisKirschner) September 24, 2021

Recently, I broke down the Hawks roster by Nike, Adidas, and Peak (shoutout Lou Williams) athletes. The Hawks have a disproportionate amount of Adidas athletes, including one of only five NBA players with their own signature shoe through the German brand. Yet, the majority of the team still wears the swoosh.

Of course, Johnson will not be getting his own signature sneaker line anytime soon (if ever). So what can we expect to see on Johnson's feet this season? So far, he has shown a strong affinity for Kyrie Irving's signature line. It makes sense, both are from Duke, and their game is predicated on quickness.

Now that Johnson is in the league, hopefully, Nike hooks him up with every colorway of his preferred Kyrie model. Keep it locked in as we count down the hours until training camp starts on September 28.

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