Miami Heat Rookie Nikola Jovic Inks Endorsement Deal With Adidas

Jovic signs his first endorsement as a professional

There are plenty firsts for NBA rookies. 

First game. First start. First basket. First Dunk. 

On Thursday, Miami Heat rookie Nikola Jovic announced his first endorsement. Jovic posted on Twitter he is joining the adidas team. 

"This is just the beginning," Jovic tweeted. "Excited to announce I have joined the @adidasbasketball family for the next chapter of my career!"

Jovic is averaging 6.4 points and 2.5 rebounds in 11 appearances this season. Because of injuries, Jovic has made six starts in his young career and is now spending time in Sioux Falls, the Heat's G League affiliate. 

"Everything is important for him this year, really," Heat coach Erik Spoelstra said. "When he's with us, it's important just to see how we operate, what expected from a workload standpoint, from a player development standpoint. Also, learning how to stay ready so you don't have to get ready and that your opportunities can happen at any time. We're not just going to play him 40-plus minutes. He has to earn those minutes and contribute to winning to be able to get more minutes."

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Shandel Richardson covers the Miami Heat for Inside The Heat.

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