New Look for New York? Knicks' Logo Gets Subtle Makeover (Again)

Sports logos virtuoso Chris Creamer not only realized that the New York Knicks made a subtle change in their renowned logo but that they did so in consecutive seasons.

The New York Knicks apparently decided to tip off New York Fashion Week a few months early.

Chris Creamer, founder of SportsLogos.net noticed that the Knicks have slightly tweaked their iconic logo in each of the last two years. For last season, the emblem's shades of blue and silver were slightly darkened as the Knicks embarked upon a 47-win season and their first playoff series victory in a decade. Those hues will be retained for the 2023-24 logo, which features lighter shades of orange.

With the changes mostly unnoticeable to the naked eye, Creamer detailed the updates in a colorful demonstration.

Here's a breakdown of the New York Knicks colour changes over the past two seasons.

Last year they darkened the blue and silver, this year the orange gets a bit lighter.

My full story on their changes here: https://t.co/xnIiOoZ9HH pic.twitter.com/mAbpOptnNo

— SportsLogos.Net (@sportslogosnet) June 28, 2023

New York has used some variation of their current logo, a basketball hovering below lively fonts bearing the team name since 1964 when it transitioned away from its original "Father Knickerbocker" branding. Modern fans are used to seeing a silver triangle behind the logo, which was added nearly 30 years later. The most noticeable update since that adjustment was removing black from the primary logo's color scheme in 2011, though the Knicks have continued to wear black uniforms since then.

Creamer, whose site has been a prime destination for sports fans since he founded it in 1997, even notes that the Knicks aren't the only NBA team to slip aesthetic changes past their fans' noses: the Los Angeles Lakers and Sacramento Kings tweaked their respective shades of purple and gray, though the former also introduced a minimalist alternate logo.

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Geoff Magliocchetti is on Twitter @GeoffJMags

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