Orlando Magic, Anheuser-Busch Announce Multi-Year Extension as Team's Official Beer Partner

The partnership between the Orlando Magic and Anheuser-Busch dates all the way back to 1989 – the Magic's first season of existence.

The Orlando Magic's partnership with Anheuser-Busch stretches back to 1989. / Kia Cente

ORLANDO, Fla. – The Orlando Magic announced Tuesday the extension of the team's partnership with Anheuser-Busch, which has served as an official team partner since 1989.

As the Magic's official beer sponsor, the multiyear partnership, led by Michelob ULTRA, will integrate Anheuser-Busch branding inside the Kia Center. It will also feature multiple promotions and watch parties throughout the 2024-25 NBA season.

Anheuser-Busch also will continue as the presenting partner for the Good Sport Program, the Magic's action plan that reminds fans to be responsible and respect the rights of other attendees. Signage and PSAs located throughout the arena will promote the message.

"From the inception of the Orlando Magic organization in 1989, Anheuser-Busch and their local wholesalers have been incredible partners of our team and community,” Magic Senior Vice President of Global Partnerships J.T. McWalters said in a statement. “Our collective goal is to amplify the fan experience by providing branded consumer destinations throughout Kia Center and legendary celebrations for Magic fans."

Fan integration will feature in several components of the partnership, both inside and outside of the Kia Center. The two will team up to host four watch parties this season around Orlando, giving fans the chance to gather with other Magic supporters, enjoy drink specials and watch the game together.

Exclusive fan experiences and prizes will come throughout the season as well.

"We are proud to continue this long-standing partnership with the Orlando Magic and build even more meaningful connections with fans," Matt Davis, head of U.S. Sports Marketing for Anheuser-Busch, said in the release. "Anheuser-Busch is always looking for more ways to engage with fans and the teams they love, and we’re excited to create more moments of cheers for Orlando Magic fans through this partnership.”

Additional elements will feature signage at all Magic home games, including Beverage Express by Michelob ULTRA and the rebranded Michelob ULTRA Baseline Bar on the terrace level.

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