Mark Cuban's Reaction to Shocking Luka Doncic Trade Had Fans Saying the Same Thing

The Mavericks minority owner had a simple but generic response to Doncic being traded to the Lakers over the weekend.

Dallas Mavericks owner Mark Cuban hugs forward Luka Doncic (77) after the win over the San Antonio Spurs at the American Airlines Center. / Jerome Miron-Imagn Images

The NBA world is still reeling from the ground-shaking trade between the Los Angeles Lakers and Dallas Mavericks that essentially swapped Luka Doncic for Anthony Davis in a late-night move unforeseen by players and analysts alike.

Among all the reactions to the shocking trade, Mavericks minority owner Mark Cuban had a surprisingly silent one after seeing the player he drafted seven years ago pack his bags for the West Coast. 

Cuban, who bought the Mavericks in 2000, sold his majority stake to the family of casino billionaire Miriam Adelson last year and currently remains a minority owner. As such, he has been shut out of day-to-day basketball operations and reportedly wasn’t involved at all in the blockbuster Doncic trade.

When asked for his immediate reaction to the trade, Cuban had a simple four-letter response:

“MFFL,” or “Mavericks Fan For Life.”

I asked @mcuban for his reaction to the trade of Doncic, whom the Mavericks acquired on draft night seven years ago under Cuban's watch as majority owner.

Cuban responded with four letters: "MFFL".

— Brad Townsend (@townbrad) February 2, 2025

Fans universally thought that was a massive cop-out from Cuban and wanted to see more emotion after his team arguably just completed its biggest trade in franchise history.

This was, after all, the same man who half-jokingly said he would choose to keep Doncic on the Mavs over his marriage if it came down to it.

I can think of a few other four-letter words that fit the occasion. https://t.co/juDKgf2ia8

— Jeff Howe (@JeffHoweOTF) February 3, 2025

Come out of hiding Mark and face the music https://t.co/eJHzfFvXju

— KopiteTX (@KopiteTx) February 2, 2025

Good question. Gutless response. https://t.co/pCOCjANAKl

— Victor Godinez (@VictorGodinez) February 3, 2025

SOLD HIS SOUL MFING COWARD https://t.co/k3Y49jLCuO

— Jessie 🖤 (@lessiejarson) February 2, 2025

I think what he mean was

Mavs Foolishly Forfeited Legend https://t.co/DWsNcDg3iZ

— Sean Deitrick (@SeanDeitrick) February 2, 2025

Money First Fans Last. #mffl https://t.co/UTZfnub5J2

— Hooptalk365 🎙 (@Hooptalk365) February 3, 2025

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