Dallas Basketball

BREAKING: Mavs Star Luka Doncic Signs Contract Extension with Jordan Brand

After signing a contract extension, there will be many more versions of Dallas Mavericks star Luka Doncic's signature shoe with Jordan Brand hitting sneaker store shelves for the foreseeable future.

Dalton Trigg

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Ahead of the FIBA World Cup, where Luka Doncic and the Slovenian national team will attempt to outperform their No. 8 standing in the current power rankings, the Dallas Mavericks star has taken care of some big-time sneaker business before hitting the court.

According to Marc Stein, Doncic has signed a contract extension with Jordan Brand to extend the partnership through 2029.

"Dallas Mavericks star Luka Dončić has signed a contract extension with Jordan Brand, according to industry sources," Stein wrote.

"The deal, sources say, will continue Dončić's run as a leading face for the shoe powerhouse through 2029. The Slovenian has achieved All-Star and All-NBA status in each of the past four seasons with the Mavericks and became Jordan Brand's first European born-and-raised signature athlete in 2019."

Doncic's Jordan "Luka 1s" were a major hit, and the recently released "Luka 2s" seem to be well on track to being a mainstay in players and fans' shoe lineup as well. The Jordan Luka 2 'Nebula' and 'Matador' shoes have already been released, and the next one, named 'Lake Bled,' are set to release on Sept. 14 for the price of $140.

Doncic's shoes might not ever reach the same level Jordan's got to, but one thing is for sure, they're comfortable, they're popular, and there will be many more of them coming in the near future.

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Dalton Trigg
DALTON TRIGG

Dalton Trigg is the Editor-In-Chief for Dallas Basketball, as well as the Executive Editor overseeing Inside The Rockets, Inside The Spurs, All Knicks, and The Magic Insider. He is the founder and host for the Mavs Step Back Podcast, which is a proud part of the Blue Wire podcast network. Trigg graduated from the University of Southern Mississippi’s College of Business and Economic Development with a bachelor’s degree in entrepreneurship in 2016. After spending a few years with multiple Dallas Mavericks-related blogs, including SB Nation’s Mavs Moneyball, Trigg joined DallasBasketball.com as a staff writer in 2018 and never looked back. At the start of 2022, he was promoted to the EIC title he holds now. Through the years, Trigg has conducted a handful of high-profile one-on-one interviews to add to his resume — in both writing and podcasting. Some of his biggest interviews have been with Mavs owner Mark Cuban, Mavs GM Nico Harrison, now-retired legend Dirk Nowitzki and many other current/former players and team staffers. Many of those interviews and other articles by Trigg have been aggregated by other well-known sports media websites, such as Yahoo Sports, CBS Sports, Bleacher Report and others. You can find Trigg on all major social media channels, but his most prevalent platform is on Twitter. Whether it’s posting links to his DBcom work, live-tweeting Mavs games or merely giving his opinions on things going on with Dallas and the rest of the NBA, the daily content never stops rolling. For any inquiries, please email Dalton@MavsStepBack.com.

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