Dallas Basketball

Mavericks’ Luka Doncic, NBA Icon Michael Jordan Tease New Shoe Release in Commercial

Fans are ecstatic for the Mavericks superstar's new release.

Kade Kimble

Jun 12, 2024; Dallas, Texas, USA; Dallas Mavericks guard Luka Doncic (77) reacts after fouling out of the game against the Boston Celtics during the fourth quarter during game three of the 2024 NBA Finals at American Airlines Center. Mandatory Credit: Kevin Jairaj-USA TODAY Sports
Jun 12, 2024; Dallas, Texas, USA; Dallas Mavericks guard Luka Doncic (77) reacts after fouling out of the game against the Boston Celtics during the fourth quarter during game three of the 2024 NBA Finals at American Airlines Center. Mandatory Credit: Kevin Jairaj-USA TODAY Sports / Kevin Jairaj-USA TODAY Sports
In this story:

Dallas Mavericks superstar Luka Doncic and the Jordan brand finished and released the final trailer for the newest Jordan Luka 3 colorway. Doncic and the Jordan brand account on Instagram collaborated on a post for an advertisement.

Doncic's signature shoe was released on July 6, and early access for the "Photo Finish" took place on July 11, officially hitting the market on Tuesday.

READ MORE: Warriors Owner Joe Lacob Discusses Klay Thompson Signing With Dallas Mavericks

NBA fans praised the ad, given the shoe, and the advertisement's presentation.

Now, Doncic is a global superstar. His jersey sells at an elite rate and is a current icon of the game. At 25 years old, Doncic's third signature shoe with the Jordan brand has been released, with many more to come during his incredible career.

More colorways are on the way, as "Blurred Vision" drops on July 30 with "Motorsport" coming on Sept. 3.

Doncic is fresh off an NBA Finals appearance in a season in which he averaged 33.9 points, 9.2 rebounds, and 9.8 assists per game. He and Kyrie Irving have seemingly figured things out as a duo and they now add Klay Thompson into the mix offensively.

The Mavericks have plenty of star power heading into the 2024-25 NBA season as they look to return to the NBA Finals, led by Doncic who is putting up video game-like averages on a yearly basis.

Dallas' championship window is more than open, and will likely remain that way with Doncic in his prime. He finished No. 3 in MVP voting this past season to add to an incredible 2023-24 campaign.

Doncic, joined by the Boston Celtics' Jayson Tatum and Miami Heat's Bam Adebayo, is one of the star athletes who make up the face of the Jordan Brand. He'll continue to push his way to being the face of the brand with the way the trajectory of his career is going, too.

READ MORE: Dallas Mavericks Sit High In New ESPN Power Rankings After Klay Thompson Signing

Stick with MavericksGameday for more FREE coverage of the Dallas Mavericks throughout the NBA Offseason

Follow MavericksGameday on Twitter and Kade Kimble on Twitter.

More Dallas Mavericks News

Published
Kade Kimble

KADE KIMBLE

Kade has been covering a wide variety of teams ranging from the NFL to the NBA and college athletics since joining Sports Illustrated's FanNation in 2022.

Home/News