Release Date Announced for Doncic's Signature Shoe with Jordan Brand

Various colorways of Dallas Mavericks superstar Luka Doncic’s new signature shoe will be made available on a handful of different dates throughout 2022.

Dalton Trigg | Mar 7, 2022

“I can tell you this, they’re in the works with Jordan [on an official signature shoe]. It’s on its way. Stay tuned. [Luka] has earned it.”

Those were the words of Dallas Mavericks GM Nico Harrison during our exclusive 1-on-1 interview in when asked about why Luka Doncic has had to wait so long to get a signature shoe.

USATSI_17836256 — © Jerome Miron-USA TODAY Sports

Luka Doncic chats it up with Boban Marjanovic as the Mavs beat the Kings.

Luka Doncic at the annual 'Mavs Ball.'

Luka Doncic celebrates a 3-pointer vs. the Warriors.

For some odd reason, Jordan Brand decided to give Zion Williamson his own shoe before Doncic, even though Williamson was drafted a year later.

That is about to change, though, as Jordan Brand formally announced on Monday that the Jordan Luka 1s will drop on various dates throughout 2022, with the first batch becoming available on June 30.

“While a signature shoe was pretty much expected as part of the [2019] endorsement deal, we can confirm that a number of colorways of the Jordan Luka 1 signature shoe are confirmed to release in 2022, with specific colorways and tentative release dates laid out below,” reported SneakerNews.

Ja Morant, Luka Doncic — Kevin Jairaj-USA TODAY Sports

Ja Morant and Luka Doncic during a Mavs win earlier this season.

USATSI_17805733 — Gary A. Vasquez-USA TODAY Sports

LeBron James does his best to contest a Luka Doncic 3-pointer.

USATSI_17807030 — Gary A. Vasquez-USA TODAY Sports

Luka Doncic looks on at Crypto.com Arena as the Mavs take down the Lakers.

“Based on information shared with us, the Luka 1 could possibly have an alternate name – the Sly Fox. However, it seems more than likely that Jordan Brand will stick to the simple name and number format due to the recognition behind Luka’s name. While we do not have any photos to share, we do know that full family sizes are confirmed for some of the colorways – most of which encompass Mavs colors, basic black/red combinations, and a few other energetic styles."

After nearly four full seasons, three All-Star appearances, two All-NBA First Team selections (with a third possibly on its way) and two epic playoff battles with the LA Clippers that has him currently averaging the most postseason points per game in league history, Doncic is finally going to receive the ultimate recognition that a shoe brand can give an athlete. Better late than never, right, Mavs fans?

Published Mar 7, 2022

DALTON TRIGG

Dalton Trigg is the Editor-In-Chief for Dallas Basketball, as well as the Executive Editor overseeing Inside The Rockets, Inside The Spurs, All Knicks, and The Magic Insider. He is the founder and host for the Mavs Step Back Podcast, which is a proud part of the Blue Wire podcast network. Trigg graduated from the University of Southern Mississippi’s College of Business and Economic Development with a bachelor’s degree in entrepreneurship in 2016. After spending a few years with multiple Dallas Mavericks-related blogs, including SB Nation’s Mavs Moneyball, Trigg joined DallasBasketball.com as a staff writer in 2018 and never looked back. At the start of 2022, he was promoted to the EIC title he holds now. Through the years, Trigg has conducted a handful of high-profile one-on-one interviews to add to his resume — in both writing and podcasting. Some of his biggest interviews have been with Mavs owner Mark Cuban, Mavs GM Nico Harrison, now-retired legend Dirk Nowitzki and many other current/former players and team staffers. Many of those interviews and other articles by Trigg have been aggregated by other well-known sports media websites, such as Yahoo Sports, CBS Sports, Bleacher Report and others. You can find Trigg on all major social media channels, but his most prevalent platform is on Twitter. Whether it’s posting links to his DBcom work, live-tweeting Mavs games or merely giving his opinions on things going on with Dallas and the rest of the NBA, the daily content never stops rolling. For any inquiries, please email Dalton@MavsStepBack.com.