Mavs’ American Airlines Center Completes $20 Million Upgrades; Full Details

Mavs home games will feature an upgraded experience after the completion of American Airlines Center enhancements.

DALLAS — The next time the Dallas Mavericks take the court at American Airlines Center, fans in attendance will have an upgraded experience as a result of $20 million in completed upgrades. 

"Mavericks fans expect and deserve a first-class experience and championship effort every time they walk into American Airlines Center," said Cynt Marshall, CEO, Dallas Mavericks. "This impressive new video board and additional upgrades will prove awe-inspiring to every Mavericks fan entering AAC. We cannot wait to welcome our fans and share these incredible enhancements."

The highlight of the enhancements is a $10 million Samsung video board that measures 44 feet long, 31 feet wide, and 26 feet tall, replacing the previous video board. The display system will feature two interior large-format video boards measuring 21 feet high by 72 feet wide in each end of the arena, 1,000 feet of LED Fascia wrapping the bowl, a new fifty-foot wide exterior Victory Plaza Marquee Display, enhanced sound capabilities, an updated roof, and other amenities. 

"Leading venue operators and sports properties are realizing that enhancing their display systems is anecessity when modernizing the venue," said Jerry Cifarelli Jr., CEO of ANC & C/10 Media. "Improving the atmosphere for fans ,and impacting the bottom line by providing new and existing marketing partners with enhanced value is key."

All 19,134 seats at the AAC have been replaced with upgraded chairs to offer greater comfort with the use of improved cushioning. The original seating had been in place throughout the 22 years the venue has operated since opening in 2001. 

"The largest upgrade in the history of American Airlines Center is nothing short of spectacular, starting with the cutting-edge technology of the new video board," said Dave Brown, Chief Operating Officer and General Manager of American Airlines Center. "The exhilaration surrounding the new video board, seats, and additional amenities ensure AAC remains a hub of excitement, entertainment, and unforgettable moments."

The Mavs open the 2023-24 season on Oct. 25 when they take on the San Antonio Spurs at Frost Bank Center. The home opener will take place against Kyrie Irving's former team, the Brooklyn Nets, on Oct. 27.